Module Outline
Date retreived
22/07/2026 7:14 AM AWST
22/07/2026 7:14 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Tourism Marketing Principles
Tourism Marketing Principles
Module
National Code
GSM18
GSM18
State Code
21268
21268
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
08/02/1996
Field of Education
080505 - Marketing
Nominal Hours
30
Description
To provide learners with the knowledge, skills and attitudes required to apply
fundamental marketing principles within the tourism industry.
fundamental marketing principles within the tourism industry.
Range of Variables
This module provides for delivery both on and off-the-job in a variety of
modes. Teaching strategies should reflect the learning outcomes and the needs
of the learner.
Some areas of content may be common to more than one learning outcome and
therefore integration of delivery and assessment may be appropriate.
Care should be taken by the teacher/instructor to ensure that unnecessary
duplication does not occur and that the material is delivered at the
appropriate level.
Assessment does not have to take place at the end of every learning outcome.
Learning outcomes can be grouped together for assessment.
Practical demonstration of competence can be on-the-job or off-the-job in the
form of role plays.
Tests should only apply to the knowledge component of competency. Results of
tests should reflect sufficient knowledge and understanding to demonstrate
competence.
All ass
modes. Teaching strategies should reflect the learning outcomes and the needs
of the learner.
Some areas of content may be common to more than one learning outcome and
therefore integration of delivery and assessment may be appropriate.
Care should be taken by the teacher/instructor to ensure that unnecessary
duplication does not occur and that the material is delivered at the
appropriate level.
Assessment does not have to take place at the end of every learning outcome.
Learning outcomes can be grouped together for assessment.
Practical demonstration of competence can be on-the-job or off-the-job in the
form of role plays.
Tests should only apply to the knowledge component of competency. Results of
tests should reflect sufficient knowledge and understanding to demonstrate
competence.
All ass
No information
Elements and Performance Criteria
No information