Unit of competency Outline

Date retreived
22/07/2026 9:43 AM AWST

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Manage store presentation and pricing

Manage store presentation and pricing

Unit of competency
National Code
SIRXMER405
State Code
WD973
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
13/06/2012
View on TGA
State Implementation and Classification
Approved Date
15/10/2014
Field of Education
080501 - Sales
Original Release Date
15/10/2014
Nominal Hours
35
Description
This unit describes the performance outcomes, skills and knowledge required to apply knowledge of store merchandising to plan and manage store promotions, and manage store pricing policies and housekeeping. It includes interpreting and complying with store layout and visual merchandising policies, developing and implementing procedures to manage merchandise pricing, and managing all aspects of store housekeeping, including contingency procedures.
Notes
Elements and Performance Criteria
1. Manage store merchandising.
  • 1.1.Define standards for visual presentations and displays and clearly communicate to all staff.
  • 1.2.Ensure store layout and presentation support market position and promote customer flow, according to store visual merchandising policies and plans.
  • 1.3.Develop and implement layout assessment checks and provide feedback to staff.
  • 1.4.Consult floor staff to assess customer response to space allocations.
2. Manage housekeeping.
  • 2.1.Develop and implement store policies and procedures in regard to store housekeeping and maintenance.
  • 2.2.Develop and manage rosters or schedules, ensuring store housekeeping standards are monitored and maintained.
  • 2.3.Initiate contingency plan in the event of merchandise or store presentation problems.
3. Manage store pricing policies.
  • 3.1.Maintain store pricing according to organisation pricing policies and procedures in regard to pricing.
  • 3.2.Maintain accurate information on pricing trends and changes and communicate to relevant staff.
  • 3.3.Develop and implement procedures for pricing according to store policies and legislative requirements.
4. Plan and manage store promotions.
  • 4.1.Manage and implement store policies and procedures in regard to store promotional activities.
  • 4.2.Organise activities in line with anticipated or researched customer requirements.
  • 4.3.Manage promotions in order to achieve maximum customer impact.
  • 4.4.Negotiate arrangements with suppliers in regard to special promotional activities.
  • 4.5.Coordinate store activities to complement complex promotions of shopping centre or retail operation.
  • 4.6.Develop and implement assessment checks to measure effectiveness of promotions.
  • 4.7.Document and report on promotional activities.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.
Visual merchandising policies and plans may include:
market research
pricing policy
seasonal lines
store image
store layout and space availability
target market.
Store housekeeping and maintenance may include:
equipment
fittings
fixtures
store premises.
Contingency plan may include:
blackout
breakages
break-in
flood, storm or cyclone
major spillages.
Organisation pricing policies and procedures may include:
end of season stock
goods close to use-by date
marking down of slow moving stock
pricing policies, including GST requirements
soiled or damaged goods.
Legislative requirements may include:
Australian consumer law and fair trading Acts.
Promotional activities may involve:
corporate or locally-based activities
dealing with advertising agencies and consultants
external and in-store activities.
Promotionsmay include:
advertising
catalogues
internet
newspapers
posters
radio or television
suppliers
website.
Assessment may include:
customer response
layout
visual impact.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
assesses layout and presentation of merchandise against store visual merchandising policies and procedures
assesses effectiveness of layout and presentation, according to sales targets and predetermined objectives
collaboratively plans, coordinates and implements advertising and promotional activities according to store policies and procedures
assesses and reports on effectiveness of advertising and promotions to staff and management according to store policies and procedures
collaboratively plans, coordinates and implements pricing activities, according to store policies and procedures
collaboratively plans, coordinates and implements housekeeping activities, according to store policies and procedures and WHS legislation, regulations and codes of practice.
Context of and specific resources for assessment
Assessment must ensure access to:
a real or simulated retail visual merchandising work environment
relevant documentation, such as:
store policy and procedures manuals
store merchandising plan
legislation and statutory requirements
WHS legislation, regulations and codes of practice
a work team.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
third-party reports from a supervisor
customer feedback
answers to questions about specific skills and knowledge.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Replaces
State Code National Code Title Type
S6150 SIRXMER004A Manage merchandise and store presentation Unit of competency