Unit of competency Outline

Date retreived
22/07/2026 2:40 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Manage merchandise and store presentation

Manage merchandise and store presentation

Unit of competency
National Code
SIRXMER004A
State Code
S6150
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
11/11/2010
State Implementation and Classification
Approved Date
24/10/2014
Field of Education
080599 - Sales And Marketing, N.e.c.
Original Release Date
24/10/2014
Nominal Hours
35
Description
This unit describes the performance outcomes, skills and knowledge required to manage merchandise and store presentation.
Notes
Elements and Performance Criteria
1 Manage store merchandising.
  • 1.1 Ensure layout and presentation support market position and promote customer flow according to store visual merchandising policies and plans.
  • 1.2 Develop and implement layout assessment checks.
  • 1.3 Define standards for visual presentations and displays and clearly communicate to all staff
  • 1.4 Consult floor staff to assess customer response to space allocations.
2 Plan and manage store advertising and promotions.
  • 2.1 Manage and implement store policies and procedures, in regard to store promotional activities.
  • 2.2 Organise activities in line with anticipated or researched customer requirements.
  • 2.3 Manage promotions in order to achieve maximum customer impact.
  • 2.4 Negotiate arrangements with suppliers in regard to special promotional activities.
  • 2.5 Coordinate store activities to complement shopping centre or retail complex promotions.
  • 2.6 Develop and implement assessment checks to measure effectiveness of promotions, including layout, visual impact and customer response.
  • 2.7 Document and report on promotional activities.
3 Manage store pricing policies.
  • 3.1 Maintain store pricing according to organisation pricing policies and procedures in regard to pricing.
  • 3.2 Maintain accurate information on pricing trends and changes and communicate to relevant staff.
  • 3.3 Develop and implement procedures for pricing according to store policies and legislative requirements.
4 Manage housekeeping.
  • 4.1 Develop and implement store policies and procedures in regard to store housekeeping and maintenance.
  • 4.2 Develop and manage rosters or schedules, ensuring store housekeeping standards are monitored and maintained.
  • 4.3 Initiate contingency plan in the event of merchandise or store presentation problems.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Visual merchandising policies and plans may include:
target market
market research
store image
store layout and space availability
seasonal lines
pricing policy.


Promotional activities may involve:
external and in-store activities
corporate or locally based activities
dealing with advertising agencies and consultants.


Promotions may include:
advertising
catalogues
newspapers
posters
radio or TV
suppliers
internet
website.
Organisation pricing policies and procedures may include:
marking down of slow moving stock
soiled or damaged goods
goods close to use-by date
end of season stock
pricing policies, including GST requirements.


Legislative requirements may include:
Trade Practices and Fair Trading Acts
consumer law.


Store housekeeping and maintenance may include:
store premises
fittings
fixtures
equipment.


Contingency plan may include:
major spillages
flood, storm or cyclone
breakages
blackout
break-in.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
collaboratively plans layout and presentation of merchandise according to store policies and procedures
assesses effectiveness of layout and presentation according to sales targets or predetermined objectives
collaboratively plans, coordinates and implements advertising and promotions activities according to store policies and procedures
assesses and reports on effectiveness of advertising and promotions to staff and management according to store policies and procedures
collaboratively plans, coordinates and implements pricing activities according to store policies and procedures
collaboratively plans, coordinates and implements housekeeping activities according to store policies and procedures and OHS legislation, regulations and codes of practice.


Context of and specific resources for assessment
Assessment must ensure access to:
a retail work environment
relevant documentation, such as:
store policy and procedures manuals
store merchandising plan
legislation and statutory requirements
OHS legislation, regulations and codes of practice
a work team.


Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
third-party reports from a supervisor
customer feedback
answers to questions about specific skills and knowledge.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.


Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.
Replaces
State Code National Code Title Type
N0706 WRRO1B Manage merchandise and store presentation Unit of competency
Replaced By
State Code National Code Title Type
WD973 SIRXMER405 Manage store presentation and pricing Unit of competency
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