Elements and Performance Criteria

The Range Statement provide the range of applications of this unit of competency to allow for differences within enterprises and workplaces. It provides details of practices, knowledge and requirements referred to in the elements and performance criteria. The variables chosen in training and assessment will depend on the work contexts.

The following variables may include but are not limited to

Store policies and procedures in regard to:
promotion of products and services
housekeeping

Pricing procedures may include:
marking down of slow moving stock
soiled or damaged goods
goods close to use-by date
end of season stock

Store merchandising plan may include:
target market/market research
store image
store layout and space availability
seasonal lines
pricing policy

Customer market research may be:
formal
informal

Promotions may include:
advertising
catalogues
newspapers
posters
radio or TV
suppliers
Internet/website

Promotions may involve:
external and in-store activities
corporate or locally based
dealing with advertising agencies and consultants

Pricing policies may include:
long term and short term
internal and external considerations
pricing policies including Goods and Services Tax (GST) requirements

Legislative requirements may include:
Trade Practices and Fair Trading Acts
consumer law

Housekeeping may include:
store premises
fittings
fixtures
equipment

Contingency plans may include:
major spillages
flood/storm
breakages
black out
break in

The following components of the evidence guide relate directly to the performance criteria and the Range Statement for the unit of competency and provide guidance for assessment of the unit in the workplace and/or training program.
Critical Aspects of Evidence

Competency in this unit requires evidence that the candidate:

Collaboratively plans layout and presentation of merchandise according to store policies and procedures.
Assesses effectiveness of layout and presentation according to sales targets and/or predetermined objectives.
Collaboratively plans, coordinates and implements advertising and promotions activities according to store policies and procedures.
Assesses and reports on effectiveness of advertising and promotions to staff and management according to store policies and procedures.
Collaboratively plans, coordinates and implements pricing activities according to store policies and procedures.
Collaboratively plans, coordinates and implements housekeeping activities according to store policies and procedures and occupational health and safety legislation/regulations/codes of practice.

Underpinning Skills and Knowledge

Knowledge and skills are essential to apply this unit in the workplace, to transfer to other contexts and deal with unplanned events. The requirements for this unit of competency are listed below:


Knowledge of:

Store policies and procedures, in regard to:
layout and presentation
advertising and promotions
pricing/marking down of goods, including risk assessment
housekeeping for premises, fittings, fixtures and equipment
store merchandise and service range
store merchandising plan
range and availability of new products and services
customer demand and market trends
product quality standards
Occupational health and safety legislation/regulations/codes of practice
Relevant legislation and statutory requirements
Relevant industry codes of practice
Pricing procedures including Goods and Services Tax (GST) requirements
Principles and techniques in:
visual merchandising
project management

Skills in:

Providing feedback on performance
Communicating store standards and expectations
Report presentation
Literacy skills in regard to:
researching, analysing and interpreting a broad range of written material
preparing reports
documenting results

Assessment Process
For valid and reliable assessment of this unit, evidence should be gathered through a range of methods to indicate consistent performance.
It can be gathered from assessment of the unit of competency alone, through an integrated assessment activity or through a combination of both.
Evidence should be gathered as part of the learning process.

Integrated Competency Assessment
Evidence is most relevant when provided through an integrated activity which combines the elements of competency for each unit, or a cluster of units of competency.

The candidate will be required to:

Apply knowledge and skills which underpin the process required to demonstrate competence, including appropriate key competencies.
Integrate knowledge and skills critical to demonstrating competence in this unit.
Unit WRRO1B can be assessed with other units which make up a particular job function.

Evidence Gathering Methods

Evidence should include products, processes and procedures from the workplace context. Evidence might include:

Observation of the person in the workplace
Third party reports from a supervisor
Customer feedback
Answers to questions about specific skills and knowledge

Resources Required
A retail work environment
Relevant documentation, such as:
store policy and procedures manuals
store merchandising plan
legislation and statutory requirements
occupational health and safety legislation/regulations/codes of practice
Access to a work team

There are a number of processes that are learnt throughout work and life which are required in all jobs. They are fundamental processes and generally transferable to other work functions. Some of these are covered by the key competencies, although others may be added. The questions below highlight how these processes are applied in this unit of competency. Following each question a number indicates the level to which the key competency needs to be demonstrated where 0 = not required, 1 = perform the process, 2 = perform and administer the process, and 3 = perform, administer and design the process.
Communicating ideas and information
Pricing trends and changes need to be communicated to relevant staff. (3)

Collecting analysing and organising information
Developing and implementing assessment checks requires information to be collected, analysed and organised. (3)

Planning and organising activities
Coordinating store activities to complement shopping centre/retail complex promotions requires activities to be planned and organised. (3)

Working with others and in teams
Team work will be applied when consulting with staff to assess customer response to space allocations. (3)

Using mathematical ideas and techniques
Mathematical ideas and techniques may be applied when developing pricing procedures. (2)

Solving problems
Problem solving skills will be applied when initiating a contingency plan in the event of merchandise or store presentation problems. (3)

Using technology
The use of technology may be applied when developing rosters/schedules and developing promotional activities. (2)