Unit of competency Outline
Date retreived
22/07/2026 4:16 AM AWST
22/07/2026 4:16 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Write content for a range of media
Write content for a range of media
Unit of competency
National Code
CUAWRT301
CUAWRT301
State Code
AWG50
AWG50
TGA Status
Current
Current
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
21/07/2016
Field of Education
100705 - Written Communication
Original Release Date
21/07/2016
Nominal Hours
50
Description
This unit describes the skills and knowledge required to write content for a range of purposes and platforms. It applies to individuals who could be expected to write both original and re-purposed non-narrative content for websites, social media or for announcements on radio and television.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare to write content
- 1.1 Identify production requirements for content with relevant personnel
- 1.2 Identify purpose of content and publishing medium that may affect the way content will be written
- 1.3 Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required
- 1.4 Cross-check with additional sources to find information where there are perceived gaps in text-based content
- 1.5 Analyse available data to identify needs and perspectives of target users and audience
- 1.6 Generate a range of ideas relevant to content purpose and target audience
- 1.7 Evaluate and select most appropriate content ideas and writing styles in consultation with relevant personnel
2. Draft content
- 2.1 Classify, structure and sequence content so it is easy to read or navigate
- 2.2 Draft content using writing and communication principles
- 2.3 Draft content using writing techniques appropriate to content purpose
- 2.4 Refine and redraft content to meet creative requirements
- 2.5 Check content complies with laws and codes of practice relevant to broadcasting and publication
- 2.6 Provide captions or descriptions for media assets as required
- 2.7 Apply presentation techniques to enhance readability
- 2.8 Proofread content and conduct readability tests if appropriate
- 2.9 Submit final draft to relevant personnel for consideration and review, where appropriate
- 2.10 Adopt safe ergonomic practices when using screens and keyboards for long periods of time
3. Finalise content
- 3.1 Incorporate feedback from relevant personnel into final content, where appropriate
- 3.2 Submit content by agreed deadline according to organisational procedures
- 3.3 Save and archive content according to enterprise procedures
- 3.4 Seek feedback from relevant personnel on content and writing process and note areas for improvement, where appropriate
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D1195 | CUFWRT301A | Write content for a range of media | Unit of competency |