Unit of competency Outline
Date retreived
22/07/2026 4:26 PM AWST
22/07/2026 4:26 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Write content for a range of media
Write content for a range of media
Unit of competency
National Code
CUFWRT301A
CUFWRT301A
State Code
D1195
D1195
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
06/08/2014
Field of Education
100705 - Written Communication
Original Release Date
06/08/2014
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to write content for a range of media.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
Prepare to write content
- 1. Identify production requirements for content with relevant personnel and according to organisational procedures
- 2. Identify purpose of content and other factors that have implications for the way content will be written
- 3. Identify text-based content that may be incorporated and referenced, and organise copyright clearances as required
- 4. Use a range of additional sources to find information where there are perceived gaps in text-based content
- 5. Identify needs and perspectives of target users and audience with reference to a range of user data
- 6. Generate a range of ideas relevant to purpose of the content to be written
- 7. In consultation with relevant personnel, evaluate and select most appropriate content ideas and writing styles
Draft content
- 8. Classify, structure and sequence content so that it is easy to read or navigate
- 9. Draft content using writing and communication principles
- 10. Draft content using writing techniques appropriate to purpose of the content
- 11. Provide captions or descriptions for media assets as required
- 12. Apply presentation techniques to enhance readability
- 13. Refine and redraft content until it meets creative requirements
- 14. Proofread content and conduct readability tests if appropriate
- 15. Submit final draft to relevant personnel for consideration and review
Finalise content
- 16. Incorporate feedback from relevant personnel into final content
- 17. Submit content by agreed deadline according to organisational procedures
- 18. Note areas for improvement in own area of responsibility and take action accordingly
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Production requirements may include:
availability of staff
budget
confidentiality
contractual
copyright
deadlines
duration of items for on-air presentation
editing process
intellectual property
location
number of content items
schedule
specified number of words
station procedures.
Content may include:
community service announcements
copy for interactive media products
copy for newsletters or other print media
intros, outros and back announcements
items for wikis
news and current affairs items for community broadcasting
on-air presentation material
sponsorship announcements
surveys:
online
print
telephone polling.
Relevant personnel may include:
asset creators
authors
broadcasters
clients
content experts
directors
editors
graphic designers
information architects
other writers
producers
program managers
programmers
volunteers' coordinators
other technical/specialist staff.
Purposes may include:
audio and visual presentations
educational
informational
marketing
networking:
social
corporate
promotional.
Factors may include:
delivery platform for interactive media content, including:
internet
CD
DVD
games console
kiosk
mobile telephone
personal digital assistant (PDA)
target audience characteristics
type of program or product:
lifestyle
chat and interview
talkback
news
current affairs
music
interactive game
website.
Text-based content may include:
actual events
articles
documents
dramatic material
education and training texts
interviews
manuals
news sources
press releases
publications.
Sources may include:
actual events
colleagues
commercial enterprises
federal, state and local government departments
fiction
imagination
industry associations and organisations
industry practitioners and technical experts
internet
life experience
media outlets
organisational policies and procedures
personal observations and experience
publications:
reference books
newsletters and magazines
specialist technical journals
bulletins, press releases and letters
manufacturer handbooks, manuals and promotional material.
User data may include:
audience research compiled by external bodies, such as the Australian Bureau of Statistics
focus groups
personas
profiles
site feedback
site metrics
surveys.
Writing styles may include:
conversational
dialogue
dramatic
formal
humorous
journalistic
plain English
whimsical.
Writing principles may include:
clear and meaningful
concise
consistent style
correct grammar, punctuation and spelling
factually accurate
logical order.
Communication principles may include:
communicates the message
conveys meaning
encourages feedback and interaction
meets audience requirements
promotes two-way conversation.
Writing techniques may include:
applying the inverted pyramid
avoiding clichés, jargon and slang
choosing appropriate words
crafting paragraphs
crafting sentences
creating relevant hyperlinks by using accessible wording to link internal and external content
cutting verbiage
employing active voice
using plain English
using the 5 Ws: who, what, when, where and why
writing visually for an auditory medium.
Media assets may include:
2D animations
3D animations
audio
graphics
photos
video.
Presentation techniques may include:
abstracts
blurbs
bullet and numbered lists
captions
formatting
headings and subheadings
hyperlinks
typography.
Readability tests include:
Flesch-Kinnaid index
Gunning Fog index
W3C Accessibility standards as they apply to text-based content for interactive media.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Production requirements may include:
availability of staff
budget
confidentiality
contractual
copyright
deadlines
duration of items for on-air presentation
editing process
intellectual property
location
number of content items
schedule
specified number of words
station procedures.
Content may include:
community service announcements
copy for interactive media products
copy for newsletters or other print media
intros, outros and back announcements
items for wikis
news and current affairs items for community broadcasting
on-air presentation material
sponsorship announcements
surveys:
online
telephone polling.
Relevant personnel may include:
asset creators
authors
broadcasters
clients
content experts
directors
editors
graphic designers
information architects
other writers
producers
program managers
programmers
volunteers' coordinators
other technical/specialist staff.
Purposes may include:
audio and visual presentations
educational
informational
marketing
networking:
social
corporate
promotional.
Factors may include:
delivery platform for interactive media content, including:
internet
CD
DVD
games console
kiosk
mobile telephone
personal digital assistant (PDA)
target audience characteristics
type of program or product:
lifestyle
chat and interview
talkback
news
current affairs
music
interactive game
website.
Text-based content may include:
actual events
articles
documents
dramatic material
education and training texts
interviews
manuals
news sources
press releases
publications.
Sources may include:
actual events
colleagues
commercial enterprises
federal, state and local government departments
fiction
imagination
industry associations and organisations
industry practitioners and technical experts
internet
life experience
media outlets
organisational policies and procedures
personal observations and experience
publications:
reference books
newsletters and magazines
specialist technical journals
bulletins, press releases and letters
manufacturer handbooks, manuals and promotional material.
User data may include:
audience research compiled by external bodies, such as the Australian Bureau of Statistics
focus groups
personas
profiles
site feedback
site metrics
surveys.
Writing styles may include:
conversational
dialogue
dramatic
formal
humorous
journalistic
plain English
whimsical.
Writing principles may include:
clear and meaningful
concise
consistent style
correct grammar, punctuation and spelling
factually accurate
logical order.
Communication principles may include:
communicates the message
conveys meaning
encourages feedback and interaction
meets audience requirements
promotes two-way conversation.
Writing techniques may include:
applying the inverted pyramid
avoiding clichés, jargon and slang
choosing appropriate words
crafting paragraphs
crafting sentences
creating relevant hyperlinks by using accessible wording to link internal and external content
cutting verbiage
employing active voice
using plain English
using the 5 Ws: who, what, when, where and why
writing visually for an auditory medium.
Media assets may include:
2D animations
3D animations
audio
graphics
photos
video.
Presentation techniques may include:
abstracts
blurbs
bullet and numbered lists
captions
formatting
headings and subheadings
hyperlinks
typography.
Readability tests include:
Flesch-Kinnaid index
Gunning Fog index
W3C Accessibility standards as they apply to text-based content for interactive media.
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
application of the principles of writing and communication to content written for a range of purposes
content written in a way that engages the target audience
sound knowledge of grammar and punctuation
collaborative approach to work
ability to work under pressure and meet deadlines.
Context of and specific resources for assessment
Assessment must ensure:
practical demonstration of skills by writing a range of content within timeframes typical in an industry context
access to:
word processing software
variety of information sources
access to appropriate learning and assessment support when required
use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance
evaluation of content written by the candidate in response to a range of briefs
written or oral questioning to test knowledge as listed in the required skills and knowledge section of this unit.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUFPPM301A Plan and prepare programs
CUFRES201A Collect and organise content for broadcast or publication
CUFWRT302A Write simple stories.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
application of the principles of writing and communication to content written for a range of purposes
content written in a way that engages the target audience
sound knowledge of grammar and punctuation
collaborative approach to work
ability to work under pressure and meet deadlines.
Context of and specific resources for assessment
Assessment must ensure:
practical demonstration of skills by writing a range of content within timeframes typical in an industry context
access to:
word processing software
variety of information sources
access to appropriate learning and assessment support when required
use of culturally appropriate processes and techniques appropriate to the language and literacy capacity of learners and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance
evaluation of content written by the candidate in response to a range of briefs
written or oral questioning to test knowledge as listed in the required skills and knowledge section of this unit.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUFPPM301A Plan and prepare programs
CUFRES201A Collect and organise content for broadcast or publication
CUFWRT302A Write simple stories.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AWG50 | CUAWRT301 | Write content for a range of media | Unit of competency |