Unit of competency Outline

Date retreived
22/07/2026 3:12 PM AWST

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Participate in cooperative online marketing initiatives

Participate in cooperative online marketing initiatives

Unit of competency
National Code
SITXMPR405
State Code
WF809
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
18/01/2013
View on TGA
State Implementation and Classification
Approved Date
07/06/2013
Field of Education
080505 - Marketing
Original Release Date
07/06/2013
Nominal Hours
32
Description
This unit describes the performance outcomes, skills and knowledge required to evaluate online cooperative tourism marketing initiatives, provide appropriate website content and update this content using remote authoring skills. It requires a general knowledge of online marketing initiatives in the tourism industry and the basic technical skills that allow business operators to participate effectively in these initiatives.
Notes
Elements and Performance Criteria
1. Evaluate online cooperative marketing initiatives.
  • 1.1 Source and evaluate information about current online cooperative marketing initiatives and sites for potential value to the business.
  • 1.2 Select initiatives that respond to the business context.
  • 1.3 Evaluate additional skills, equipment or other resources required to participate.
2. Provide online content in appropriate format and style.
  • 2.1 Review content requirements set down by administrator of cooperative initiative.
  • 2.2 Develop content suited to an online environment and administrator requirements.
  • 2.3 Identify, organise and prepare appropriate images for inclusion.
  • 2.4 Upload content according to guidelines and protocols.
3. Use remote authoring to update content.
  • 3.1 Develop protocols for regular and timely updating of content in cooperative sites.
  • 3.2 Update content using remote authoring techniques according to requirements of cooperative site.
  • 3.3 Evaluate content and outcomes of participation and identify and address issues arising.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Cooperative marketing initiatives may be established and run by:
tourism organisations:
local
regional
state or territory
national
private organisations.
Sites may relate to:
bookings and reservations
destinationbased sites
information only
productbased sites, e.g. bed and breakfasts
referral services.
Business context may include:
available technology
budget
intended audience and market
marketing goals and strategies
time resources
training requirements
types of product and service offered.
Content requirements for cooperative sites may include:
conformity with style guides
links to other sites and emails
number and size of digital images or multimedia
number of words
order of information
pricing by room or package
proximity to data and geocoding.
Protocols may include:
allocation of responsibility for updating of content
monitoring pricing and the timing of the release of special offers
monitoring systemgenerated emails
timetable for updating words and images.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
evaluate potential of cooperative online marketing initiatives for a range of products and services
use technical skills to create, upload and update content, including words and images
demonstrate knowledge of current developments and initiatives in online cooperative marketing in the Australian tourism industry.
Context of and specific resources for assessment
Assessment must ensure use of:
real or simulated products and services for which content can be developed
current information and communications technology.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of online content developed by the individual
evaluation of reports prepared by the individual to compare different online cooperative marketing initiatives
written or oral questioning to assess knowledge of potential online cooperative marketing initiatives for tourism operators within Australia
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role.
Replaces
State Code National Code Title Type
S6730 SITXMPR006A Participate in cooperative online marketing initiatives for the tourism industry Unit of competency
Replaced By
State Code National Code Title Type
AWQ21 SITXMPR005 Participate in cooperative online marketing initiatives Unit of competency