Elements and Performance Criteria

Range statement
The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:
Legislation, codes and national standards relevant to the workplace may include:
award and enterprise agreements
national, State/Territory legislative requirements especially in regard to Occupational Health and Safety
industry codes of practice
OECD International Guidelines for Consumer Protection in E-Commerce
copyright laws
privacy legislation
intellectual property, confidentiality requirements
legal and regulatory policies affecting e-business
e-business is:
every type of business transaction in which the participants (ie suppliers, end users etc) prepare or transact business or conduct their trade in goods or services electronically (Definition of e-commerce in E-competent Australia, ANTA, May 2000)
Security risks may include:
fraud
legal issues eg jurisdiction, contract validity, taxation
insecure technology systems
unprotected information or data
insecure premises
Supply chain may include:
the entire cycle from raw materials to producers, component suppliers, manufacturers, wholesalers, 3rd party service providers, retailers, customers and recyclers, plus freight, distribution and cash flow
Online catalogue may include:
public sections
private personalised sections with only authorised access
sales products, specifications, pricing
interactive pages
thumbnails, movies, photos, graphics, sound etc
Online selling processes may include:
processing online orders
ensuring fulfilment of orders placed online
customer service
relationship management
Range statement
The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:
Legislation, codes and national standards relevant to the workplace may include:
award and enterprise agreements
national, State/Territory legislative requirements especially in regard to Occupational Health and Safety
industry codes of practice
OECD International Guidelines for Consumer Protection in E-Commerce
copyright laws
privacy legislation
intellectual property, confidentiality requirements
legal and regulatory policies affecting e-business
e-business is:
every type of business transaction in which the participants (ie suppliers, end users etc) prepare or transact business or conduct their trade in goods or services electronically (Definition of e-commerce in E-competent Australia, ANTA, May 2000)
Security risks may include:
fraud
legal issues eg jurisdiction, contract validity, taxation
insecure technology systems
unprotected information or data
insecure premises
Supply chain may include:
the entire cycle from raw materials to producers, component suppliers, manufacturers, wholesalers, 3rd party service providers, retailers, customers and recyclers, plus freight, distribution and cash flow
Online catalogue may include:
public sections
private personalised sections with only authorised access
sales products, specifications, pricing
interactive pages
thumbnails, movies, photos, graphics, sound etc
Online selling processes may include:
processing online orders
ensuring fulfilment of orders placed online
customer service
relationship management

The Evidence Guide identifies the critical aspects, underpinning knowledge and skills to be demonstrated to confirm competence for this unit. This is an integral part of the assessment of competence and should be read in conjunction with the Range Statement.
Critical aspects of evidence
Integrated demonstration of all elements of competency and their performance criteria
Sales strategy and online catalogue that meets the organisation's targets and objectives
Underpinning knowledge*
* Required knowledge/skills is to be limited to that which is sufficient to perform the particular workplace competency
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Online selling strategies
Online catalogues
Security issues related to online selling
Technology requirements for online selling
Legal and ethical requirements of online pricing and selling
Underpinning skills
Computer technology skills
Literacy skills to prepare online selling strategy
Communication skills to monitor the effectiveness of the online selling strategy
Numeracy skills to oversee pricing
Ability to relate to stakeholders from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Three levels of performance denote level of competency required to perform a task.
1. Perform
2. Administer
3. Design
Collecting, analysing and organising information - to identify technology and record keeping requirements of online selling (3)
Communicating ideas and information - through an online selling strategy and to identify and encourage business enabled by new capabilities which may become available (3)
Planning and organising activities - to manage on-line sales policies and procedures, to manage the launch of an online catalogue and to monitor and review on-line selling (3)
Working with teams and others - to develop and train staff and to implement and monitor an online selling strategy (3)
Using mathematical ideas and techniques - to set sales targets and monitor performance against them (2)
Solving problems -to manage the on-line sales process, to evaluate the current situation and to position the business to take advantage of new sales opportunities and to maintain the update of the online catalogue in response to online sales (3)
Using technology - to sell online (2)
The Evidence Guide identifies the critical aspects, underpinning knowledge and skills to be demonstrated to confirm competence for this unit. This is an integral part of the assessment of competence and should be read in conjunction with the Range Statement.
Critical aspects of evidence
Integrated demonstration of all elements of competency and their performance criteria
Sales strategy and online catalogue that meets the organisation's targets and objectives
Underpinning knowledge*
* Required knowledge/skills is to be limited to that which is sufficient to perform the particular workplace competency
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Online selling strategies
Online catalogues
Security issues related to online selling
Technology requirements for online selling
Legal and ethical requirements of online pricing and selling
Underpinning skills
Computer technology skills
Literacy skills to prepare online selling strategy
Communication skills to monitor the effectiveness of the online selling strategy
Numeracy skills to oversee pricing
Ability to relate to stakeholders from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Three levels of performance denote level of competency required to perform a task.
1. Perform
2. Administer
3. Design
Collecting, analysing and organising information - to identify technology and record keeping requirements of online selling (3)
Communicating ideas and information - through an online selling strategy and to identify and encourage business enabled by new capabilities which may become available (3)
Planning and organising activities - to manage on-line sales policies and procedures, to manage the launch of an online catalogue and to monitor and review on-line selling (3)
Working with teams and others - to develop and train staff and to implement and monitor an online selling strategy (3)
Using mathematical ideas and techniques - to set sales targets and monitor performance against them (2)
Solving problems -to manage the on-line sales process, to evaluate the current situation and to position the business to take advantage of new sales opportunities and to maintain the update of the online catalogue in response to online sales (3)
Using technology - to sell online (2)