Unit of competency Outline

Date retreived
22/07/2026 3:33 PM AWST

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Build and launch a small business website

Build and launch a small business website

Unit of competency
National Code
SITXICT401
State Code
WF790
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
18/01/2013
View on TGA
State Implementation and Classification
Approved Date
31/05/2013
Field of Education
080905 - Practical Computing Skills
Original Release Date
31/05/2013
Nominal Hours
76
Description
This unit describes the performance outcomes, skills and knowledge required to build a basic website to meet business needs, including selecting a hosting service and appropriate web development software, planning the website structure and undertaking actual construction of the site. It requires technical skills and knowledge typically needed by a business that elects to develop its own site rather than access the services of IT professionals.
Notes
Elements and Performance Criteria
1. Plan website structure.
  • 1.1 Develop website style and structure to suit business purpose and intended target audience.
  • 1.2 Identify and include appropriate features and capabilities in website structure.
  • 1.3 Determine layout and navigation requirements for appearance, readability, links and ease of operation.
  • 1.4 Ensure maximum site accessibility.
  • 1.5 Clearly document structure to facilitate efficient development.
  • 1.6 Develop and integrate appropriate interactive forms into website structure to capture customer data.
  • 1.7 Select authoring tools and software based on website requirements.
  • 1.8 Identify and integrate website security requirements.
2. Develop website content.
  • 2.1 Select and use business information to create website content.
  • 2.2 Define information for inclusion in interactive forms based on purpose of the form.
  • 2.3 Adapt information for inclusion to ensure site is clear, scannable and readable.
  • 2.4 Use language, style and tone suited to business image and intended target audience.
  • 2.5 Integrate content features according to website structure.
  • 2.6 Check content for accuracy, currency and relevance.
3. Create website pages.
  • 3.1 Create plan for website pages and active links to meet layout and navigation requirements.
  • 3.2 Select page titles and key words that reflect business purpose and website content, and to assist access via search engines.
  • 3.3 Improve page presentation by adding features.
  • 3.4 Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous.
  • 3.5 Use appropriate techniques to create interactive forms.
  • 3.6 Create pages consistent with site design specifications.
4. Select and use a web hosting service.
  • 4.1 Identify sources of information on web hosting options.
  • 4.2 Evaluate and select web hosting services according to business and technical requirements.
  • 4.3 Upload files to selected web hosting service according to technical requirements and business agreements.
5. Test and critically evaluate website.
  • 5.1 Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation.
  • 5.2 Evaluate effectiveness of interactive forms to ensure that required sales data is collected for business.
  • 5.3 Evaluate website according to business website strategy to ensure it projects a business image suited to the e business model.
  • 5.4 Identify problems, develop a range of strategies to solve them and select appropriate and sustainable solutions.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Website features and capabilitiesmay involve:
active links
authentication facility or link
colour, sound, video, images and graphics
customer service requirements
cut down versions of web pages in Wireless Markup Language (WML) for access by Wireless Application Protocol (WAP) telephones
downloadable files
electronic payment facilities
facility of user feedback on content and operation of website
legal requirements
marketing features
navigation buttons
privacy and confidentiality requirements
search facility
security requirements
shopping cart facilities
text and tags in HTML
thumbnails.
Ease of operation may include:
navigation
download time
time to download files.
Authoring tools and software may include a wide range of text editors and commercial applications, such as:
Adobe Photoshop
Dreamweaver
FrontPage
Notepad
WordPad.
Security requirements may include:
limited downloading of images or image encoding
limited viewing of rates
password protection
payment mechanisms.
Content features may include:
business history and profile
catalogues and brochures
client testimonials
Frequently Asked Questions (FAQs)
products and services
published materials
staff profiles
thumbnails.
Page presentation may include:
animated sequences
bulleted or numbered lists
colour
downloadable files
fonts and font sizes
images, e.g. photographs and graphics
interactive forms for bookings or enquiries
movie sequence
plug ins
sound
tables.
Features to enhance web pages may include use of:
colour
frames
graphics
photographic images
text enhancement.
Linked web pages may include:
fully qualified Uniform Resource Locator (URL) link to a page on another website
relative links, between a page and the home page.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
build a website to meet a business need through the integration and application of appropriate business and technical skills
demonstrate knowledge of the key features and functions to be incorporated into a business website.
Context of and specific resources for assessment
Assessment must ensure use of:
a real or simulated operation, product or service for which the individual can build and launch a website
current information and communications technology, including software and authoring tools.
Method of assessment
A range of assessment methods should be used to assess the practical skills and knowledge required to build and launch a website. The following examples are appropriate for this unit:
evaluation of a website developed by the individual through testing of the site against key criteria
oral or written questioning to assess knowledge of functions, features, security requirements, Internet service provider (ISP) services and website design requirements
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
BSBEBUS507A Manage the business aspects of a website
BSBEBUS604A Develop a business website strategy.
Replaces
State Code National Code Title Type
S6541 SITXICT001A Build and launch a website for a small business Unit of competency
Replaced By
State Code National Code Title Type
AWQ59 SITXEBS003 Build and launch a small business website Unit of competency