Elements and Performance Criteria

The Range Statement provide the range of applications of this unit of competency to allow for differences within enterprises and workplaces. It provides details of practices, knowledge and requirements referred to in the elements and performance criteria. The variables chosen in training and assessment will depend on the work contexts.

The following variables may include but are not limited to

Store policy and procedures in regard to:
merchandising
pricing policies

Display requirements may include:
setting up new displays
maintaining existing ones

Display may be located in a variety of areas including:
windows
shelves
walls fixtures on floor

Tickets may be provided or produced:
electronically
manually

Handling techniques may vary according to:
stock characteristics
industry codes of practice

Promotions and special events may include:
advertising
catalogues
special offers
in store promotions
seasonal promotions

Pricing policies may include:
discounted items
inclusion/exclusion of Goods and Services Tax (GST)
sale items

Staff and store requirements may include:
varying levels of staff training
staffing levels
full time, part time or casual staff
routine or busy trading times

The following components of the evidence guide relate directly to the performance criteria and the Range Statement for the unit of competency and provide guidance for assessment of the unit in the workplace and/or training program.
Critical Aspects of Evidence

Competency in this unit requires evidence that the candidate:

Consistently and accurately implements store policies and procedures in regard to displaying, merchandising, ticketing, pricing and storage of stock.
Coordinates and monitors display, promotion and presentation of merchandise according to store policies and procedures and legislative requirements.
Identifies products to be advertised/promoted according to store merchandising policies.
Coordinates construction and maintenance of displays within time schedule set in regard to advertising, catalogues, special offers and in-store promotions in a safe and secure manner.
Informs staff of pricing policies, promotions/special events, display standards/requirements and timing for dismantling/disposal of displays.
Evaluates and reports sales and presentation effectiveness of store merchandising/ promotional activities to management and staff as required by store policies and procedures.

Underpinning Skills and Knowledge

Knowledge and skills are essential to apply this unit in the workplace, to transfer to other contexts and deal with unplanned events. The requirements for this unit of competency are listed below:


Knowledge of:

Store policies and procedures, in regard to:
merchandising, pricing and ticketing
merchandise range
storage of stock
stock rotation and replenishment
minimum stock levels required
Procedure for accessing information and implementing price changes
Principles of display/design
Location of display areas
Availability and use of materials
Store promotional themes
Occurrence and timing of store promotions including advertising, catalogues and special offers
Load bearing capacity of fixtures and display areas
Correct storage procedures for labelling/ticketing equipment and materials
Relevant occupational health and safety legislation/regulations/codes of practice
Relevant legislation and statutory requirements including Trade Practices and Fair Trading Acts
Pricing procedures including Goods and Services Tax (GST) requirements
Relevant industry codes of practice
Principles and techniques of interpersonal communication skills
Manufacturer's specifications for the use of electronic labelling/ticketing equipment

Skills in:

Use and maintenance of electronic labelling/ticketing equipment
Interpersonal communication skills including:
giving feedback
coaching
performance analysis
questioning/listening/observation
group presentation
team motivation
negotiation
verbal and non verbal communication
team leadership
Literacy and numeracy skills in relation to:
machine or manual preparation of labels/tickets
reading and interpreting store policies and procedures
merchandise presentation and pricing

Assessment Process
For valid and reliable assessment of this unit, evidence should be gathered through a range of methods to indicate consistent performance.
It can be gathered from assessment of the unit of competency alone, through an integrated assessment activity or through a combination of both.
Evidence should be gathered as part of the learning process.

Integrated Competency Assessment
Evidence is most relevant when provided through an integrated activity which combines the elements of competency for each unit, or a cluster of units of competency.
The candidate will be required to
Apply knowledge and skills which underpin the process required to demonstrate competence, including appropriate key competencies.
Integrate knowledge and skills critical to demonstrating competence in this unit.
Unit WRRM3B can be assessed with other units which make up a specific job function.

Evidence Gathering Methods

Evidence should include products, processes and procedures from the workplace context. Evidence might include:

Observation of the person in the workplace
Third party reports from a supervisor
Customer feedback
Answers to questions about specific skills and knowledge

Resources Required
A retail work environment
Pricing and ticketing equipment
Merchandise for display
Display materials and props
Relevant documentation, such as:
store policy and procedures manuals on merchandising
occupational health and safety requirements
manufacturer's instructions/operation manuals on electronic ticketing equipment
legislation and statutory requirements
industry codes of practice
Access to a work team

There are a number of processes that are learnt throughout work and life which are required in all jobs. They are fundamental processes and generally transferable to other work functions. Some of these are covered by the key competencies, although others may be added. The questions below highlight how these processes are applied in this unit of competency. Following each question a number indicates the level to which the key competency needs to be demonstrated where 0 = not required, 1 = perform the process, 2 = perform and administer the process, and 3 = perform, administer and design the process.
Communicating ideas and information
Informing staff of promotions and special events requires communication of ideas and information. (2)

Collecting analysing and organising information
Planning promotions and special events requires information to be collected, analysed and organised. (2)

Planning and organising activities
Planning the construction and maintenance of displays requires activities to be planned and organised. (2)

Working with others and in teams
Team work will be required when supervising staff in setting up and maintaining displays. (2)

Using mathematical ideas and techniques
Identifying and amending prices for products and services requires the use of mathematical ideas and techniques. (2)

Solving problems
Problem solving skills will be applied when planning and constructing displays. (2)

Using technology
The use of technology will be applied when constructing displays and evaluating sales turnover. (2)