Unit of competency Outline
Date retreived
22/07/2026 4:47 AM AWST
22/07/2026 4:47 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Maintain ethical and professional standards when using social media and online platforms
Maintain ethical and professional standards when using social media and online platforms
Unit of competency
National Code
SIRXOSM002
SIRXOSM002
State Code
OBG11
OBG11
TGA Status
Current
Current
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
27/11/2019
Field of Education
080505 - Marketing
Original Release Date
27/11/2019
Nominal Hours
45
Description
This unit describes the performance outcomes, skills and knowledge required to source information on, and work according to, a range of ethical and professional standards when using social media and online platforms for business purposes.This key skill underpins effective performance when utilising social media and online platforms for diverse purposes. It applies to individuals working at all levels from operational personnel through to managers.This unit applies to self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Source information on the general impacts of social media.
- 1.1. Access and interpret information about the positive and negative impacts of social media.
- 1.2. Identify and evaluate the terms of service associated with social media platforms to identify requirements.
- 1.3. Determine how online harassment can occur via organisational sites and who may be targeted.
- 1.4. Determine how social media platforms share user information and identify impacts on users.
- 1.5. Evaluate ways to avoid negative impacts on users of organisational social media sites.
2. Comply with industry and organisational ethical and professional codes of conduct for online activities.
- 2.1. Identify industry codes of conduct, objectives and scope, and seek advice from relevant personnel on applicability to organisation.
- 2.2. Identify organisational online code of conduct, objectives and scope, and determine applicability to own job role.
- 2.3. Evaluate contents of codes of conduct and significance to own personal and work based online behaviours and communications.
- 2.4. Clarify content and compliance requirements of codes with relevant personnel.
- 2.5. Act according to professional values and principles outlined in codes, seeking advice when difficulties arise.
3. Maintain personal online presence consistent with organisational standards.
- 3.1. Determine differences between organisational and personal online presence.
- 3.2. Clearly differentiate between representing self and organisation during online activities.
- 3.3. Review and ensure personal online posts and activities do not damage reputation of organisation and those associated with it.
4. Protect customer privacy and maintain confidentiality of organisational information.
- 4.1. Access and interpret information on privacy regulations and scope of requirements.
- 4.2. Identify and interpret organisational privacy policies and procedures and determine applicability to own job role.
- 4.3. Collect, use, maintain and protect information provided by customers and others, according to privacy regulations and organisational policies and procedures.
- 4.4. Obtain and comply with permissions to publish images and text representing others.
- 4.5. Maintain confidentiality of sensitive organisational information and confirm information that can be released before publishing.
5. Source information on copyright.
- 5.1. Access and interpret information on copyright to determine what is and what is not protected by copyright.
- 5.2. Identify copyright owner’s exclusive rights to materials.
- 5.3. Determine permissions required to use copyright materials and how to obtain these.
6. Engage professionally with customers online.
- 6.1. Communicate with customers in a timely, professional and positive manner to enhance organisational reputation.
- 6.2. Respond to negative and potentially defamatory comments, complaints and conflicts sensitively, courteously and respectfully.
- 6.3. Minimise risk to self and organisational reputation by escalating conflict to relevant personnel.
No information
No information