Unit of competency Outline
Date retreived
23/07/2026 2:13 AM AWST
23/07/2026 2:13 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Market the small business
Market the small business
Unit of competency
National Code
BSBSMB403
BSBSMB403
State Code
AUL85
AUL85
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
40
Description
This unit describes the skills and knowledge required to monitor and improve business performance via a clear marketing strategy integrated into the business plan.It applies to individuals who operate a small business independently or within a larger organisation. Individuals in this role analyse and interpret market data.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Develop marketing strategies
- 1.1 Analyse the business and its key products or services to determine focus of marketing activities, in accordance with objectives of the business plan
- 1.2 Evaluate customer base and target market for the small business as a basis for marketing objectives and strategies
- 1.3 Conduct a competitor analysis to inform development of marketing strategies
- 1.4 Determine marketing objectives in consultation with relevant people and in accordance with the business plan
- 1.5 Ensure strategies are ethically and culturally appropriate and aligned with customer and industry expectations
2. Determine a marketing mix for the business
- 2.1 Assess product mix, volumes and pricing opportunities to determine marketing focus and optimise profit
- 2.2 Evaluate costs and benefits of using different distribution channels or providing different levels of customer service, and consider results in determining marketing mix
- 2.3 Determine marketing and promotional activities including the role of digital engagement to suit target market
- 2.4 Consider the customer journey and conversations in determining marketing mix
3. Implement marketing strategies
- 3.1 Brief those involved in the marketing effort on their roles and responsibilities, to ensure success of marketing strategies
- 3.2 Plan and implement marketing activities, in accordance with marketing objectives and budgetary requirements
- 3.3 Consider digital devices, platforms and technologies for effectiveness in implementing marketing activities
4. Monitor and improve marketing performance
- 4.1 Monitor marketing activities and evaluate business performance according to objectives and targets of the business plan
- 4.2 Analyse performance gaps and take corrective action or set new targets
- 4.3 Encourage all relevant people to propose ways to improve marketing performance
- 4.4 Seek and analyse customer reaction to all aspects of the marketing mix, using culturally appropriate processes, to improve targeting and outcomes
- 4.5 Conduct ongoing research of customer requirements and expectations in both on-line and off-line environments to identify opportunities for change and improvement
- 4.6 Identify and respond to opportunities to aid business development through new technologies and different ways of marketing
No information
No information
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D1014 | BSBSMB403A | Market the small business | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| OCG11 | BSBESB404 | Market new business ventures | Unit of competency |