Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Marketing activities may include:
advertising
display and signage
events
familiarisations:
media
trade
industry and public relations activities
market research
product development within scope of individual responsibility
webbased and social media activities.
Information to be incorporated into the planning process may include:
competitive activity
financial statistics
marketing reports
marketplace trends
sales reports.
Legal, ethical and sustainability issuesmay relate to:
consumer law and trade practices
work health and safety obligations
resource conservation
targeting of particular groups
ways of presenting information.
Potential and suitabilityof promotional activities may relate to:
consistency with overall marketing direction
exposure to be achieved
matching of attendees to target markets
resource considerations:
financial
human
timing of the activity or event.
Operational details may include:
administrative and procedural requirements
availability of promotional materials
available technology
contracting of other services, such as display
equipment requirements
need for external assistance
potential for cooperative approaches
public relations implications
staffing requirements and briefings
strategies to ensure maximum benefits
travel arrangements.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
plan and coordinate multiple and different marketing activities for an operation, product or service
integrate knowledge of the relevant industry, including structure and interrelationships, industry networks, information sources, and distribution and marketing networks
integrate knowledge of the types of marketing activities used in the relevant industry sector and major industry promotional events
demonstrate knowledge of marketing principles and their application to practical workplace activities.
Context of and specific resources for assessment
Assessment must ensure use of:
real or simulated products or services for which the individual can conduct marketing activities
current information and communications technology used by industry for marketing activities
marketing plans and operational marketing documents, such as action plans and marketing reports.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of marketing activities planned and conducted by the individual, including reports on lessons to be learned for future activities
evaluation of critiques prepared by the individual about industry marketing activities
use of case studies to assess the application of marketing knowledge to different industry situations
written or oral questioning to assess knowledge of marketing principles, structure of the industry, industry interrelationships, distribution networks and legal compliance issues
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
SITXMPR403 Plan and implement sales activities.